The Psychology of change

Change management needs a SEE-FEEL-CHANGE approach

The first error in change management is failing to emphasize the gravity of the situation. Failure to create a strong sense of urgency causes a change movement to lose momentum before it gets a chance to start.

Establishing a true sense of urgency without creating an emergency is the first objective achieved to overcome the routine of daily business.

PEOPLE NEED TO FEEL THE PROBLEM

So before you can get buy-in, people need to feel the problem. People aren’t going to consider anything until they are convinced there is a problem that truly needs to be addressed.